Scope: Digital/Print Marketing Materials
Pumpkins Valentine’s Day Event
The requested deliverable was a poster design that would then be translated into corresponding marketing materials.
A single poster design translated across five deliverables
To: Parents
From:Pumpkins
The open-letter concept was inspired by the playfulness of children’s Valentine’s Day cards, but with a more sophisticated approach.
With limited branding restrictions, I explored elements that exhibit handcrafted qualities in the deliverables, drawing inspiration from Valentine’s Day.
Creative freedom with typefaces, color, and imagery
