Read to Succeed Buffalo
Scope: Educational Print Design
Revitalizing resources
for an early childhood literacy nonprofit
Three other designers and I were tasked to redesign educational resources that promote literacy learning for children in grades PK–3. Each item acts as its own sheet, but can also be compiled into a booklet, or Build-A-Binder.
*Cover designed by Emily Castrichini & Amy Ottman
Tracking literacy accomplishments and visualizing progress
The robot, Axle, acts as a guide who learns and grows alongside the reader. Kids place stickers within the gears to track their literacy accomplishments and see visual progress.
*Original Axle created by Emily Castrichini
Keeping resources out of the trash bin and onto the fridge
The document needed a literacy upgrade to make it worth holding onto from the perspective of younger children and their parents.
Proposing an engaging, hands-on activity
*Made in collaboration with Emily Castrichini
I proposed the idea of creating a DIY robot activity. Children can mix and match heads, bodies, and legs to create a robot of their own.
Using psychology to maintain literacy focus
In our designs, we used dark blue to increase reading comprehension, as well as exciting colors and typefaces to attract the attention of our younger audience.
I was responsible for designing the Kindergarten, first-grade, and DIY robot pages individually. I also took the lead in establishing the layout to achieve consistency across all pages.
Responsible for three major sections of design
