Creating a brand that addresses the inconvenience of improper eyeglass care

Clear Habits is an eyeglass care brand that provides the motivation and tools to keep lenses and frames in perfect shape.

A philosophy rooted in nature and defined by detail

Clear Habits was created with a strong focus on appreciating small details, especially those found in nature.

A logo that represents the life cycle of habits

The Clear Habits logo visually represents habit formation and how eyeglass care can integrate into our daily routines. The circular form symbolizes continuity and the long-term impact of small, repeated actions.

Colors that balance confidence and comfort

The purple and brown pairing creates harmony between precision and natural sensibility.

Microfiber cloths designed for the details

Customers can enjoy a personalized experience with thoughtfully curated designs for microfiber cloths, cases, and more.

Creating urgency through scale and contrast

The “25% OFF” discount is deliberately scaled and set in high contrast to stand out in a crowded mailbox, guiding recipients to engage further by flipping the card over for redemption details.

Ad campaign: “Details Are Best Experienced Clearly”

To show the value of lens clarity, I developed a visual campaign built around using single split images—one half blurry and obstructed, the other sharp and clear.

Image/Mockup Credits
Postcard: Elegantflyer (mockup), Jean-Philippe Delberghe and Susan Duran on Unsplash (images).
Billboard: user15285612 on Freepik (mockup) and Ryan Hutton on Unsplash (image).
Instagram: Freepik (mockup) and Gaurav K on Unsplash (image).
Subway Signboard: rawpixel.com on Freepik (mockup) and Guilherme Stecanella on Unsplash (image).
Microfiber Cloths: Maria Orlova, Savannah Wakefield, Nadiia Ploshchenko,
Joel & Jasmin Førestbird, and erin mckenna on Unsplash (images).
Facebook Ad: Ihor N on Unsplash (image).
TV Mockup: Jannoon028 on Freepik.

Clear Habits Eyeglass Care