Scope: Digital and Print Marketing Materials
Rochester Institute of Technology
University Advancement
Designing for impact: fueling the mission of volunteerism and philanthropy
As the Junior Multimedia Designer, I work with four departments to create design solutions that strengthen engagement with alumni, parents, and organizations, thereby driving volunteerism and philanthropy.
ROAR Day 2025
ROAR Day 2025 digital screen displayed inside the SHED (440-square-foot LED display)
For the 20th anniversary of RIT’s largest annual giving campaign, I leveraged the existing greater-than graphic element to convey forward momentum and reinforce the power of giving that advances RIT’s mission.
Moving the mission forward through redesigned visuals
Give Campus graphics for ROAR Day 2025
Class Note Social Media Suite
This template suite supports four class note categories across multiple social media platforms and accommodates various photo sizes. Created with non-designers in mind, content is easy to input, streamlining social media publishing with faster, more consistent storytelling.
Increasing visibility and engagement with the alumni audience
Turning engagement into investment
Increased alumni engagement builds loyalty and pride, motivating alumni to give back and support the next generation of Tigers.
Lively comment section of a class note submission posted on Instagram
Miscellaneous
Event Holding Slides
Event photos taken by RIT Alumni & Friends on Flickr
Instagram Carousels
Image/Mockup Credits
Desktop: rawpixel.com on FreePik
iPhone: Gabriel Tovar on Unplash